Soy Bean, Ink, ©Heeyoung Kim
Britain, country side, Ink, ©Heeyoung Kim
This series of ink illustration was commissioned by a London based design company to create food packages for Linda McCartney Foods new frozen food line. They had very specific concept, so I had to do what they wanted, except the first one. I did the first one, which is more like my style, for their test before I got the assignment. But they decided to use it on one of the package. Their vegetarian frozen food are in the market in 5 countries in Europe with this image on the packages.
At the very end of their TV ad, the packages are shown.